Good salesmanship is less guesswork and more science. The right methods, knowledge, and skills yield better results consistently as opposed to guesswork. This would explain why sales personnel spend 17% of their time prospecting and researching leads. The more equipped you are to deal with a customer, the higher the likelihood of closing a deal.
Introduction Customers of today are more well-informed and resourceful than ever before. In the information age, customers have access to product knowledge at their fingertips and expect sales personnel to be well-versed in their products and services. Proving Account Executives with the right resources to hone their skills and excel at their function is imperative.